The label includes all the information needed for the coffee (origin, description and details) and drawings of luwak animal and coffee bean. A simple sketch of a Civet and some coffee beans are characteristic of ekamai that sells luwak coffee.
A flat bottom pouch with a zipper and a valve was selected as the packaging for ekamai. Made from the best quality material that is a combination of a stand pouch and a gusset pouch concept, the packaging is both presentable and functional. The zipper let customers keep the coffee in the package without having to transfer it to another container for storage. Additionally, the degassing valve let customers release the gas emitted from the coffee while in storage, keeping the coffee fresher for longer.